1 – Do you have the time and tools needed?
Time is money.
Know how much is time you’re willing to spend creating content and decide what that time is worth.
2 – Start with Strategy
Every video should have a purpose and a strategy. Before each video shoot, ask yourself the following questions
Who is your target audience?
What are the goals of your videos?
Awareness, consideration, conversion, or advocacy?
Your goals should dictate the type of content.
3 – Stay on Brand
Make sure the quality of your video aligns with your brand and your message resonates with your audience.
4 – Make the customer the hero of your video
Your video isn’t really about you, it’s about your customers and how they’ll feel using your service or product.
5 – Keep it focused!
Your message should be to-the-point and the problem that you are solving for your ideal client should be clear.
6 – Shorter is Better
In today’s digital climate, the attention span of users is getting shorter and shorter. For most videos the ideal length is 1-2minutes. Long-form content is likely to get skipped unless it’s deeper down in your sales funnel.
Prefer Done-For-You?
Choosing the right company can be intimidating because you don’t want to waste your money and you want to see your vision brought to life. If doing it yourself isn’t the right option for you, keeps these considerations in mind when hiring a professional video production company.
Look for a video production company that takes the time to UNDERSTAND your business and your audience works with you to clarify the goal of the video(s) and guides you through a process to arrive at a video marketing strategy that provides you with a plan that covers everything from creation to distribution.
1 – Planning
“Measure twice, cut once.” Saving money starts during pre-production—way before anyone picks up a camera.
Make sure that the team you hire will be planning every aspect of the production and make sure you have a clear understanding of how everything will unfold. Review our production process on our homepage here.
2 – Get it in Writing
Make sure you receive a detailed written quote so that you have a clear understanding of where you are spending your money. This avoids surprises and gives you a roadmap to follow throughout the production process.
3 – Hire an Efficient Video Team
The size of the film crew should be based on the size of the production—a small budget production can be effectively executed with a crew of just 2 – 3 people. Bigger is not always better.
What clients are saying
Great team, so easy to work with! They were able to take our crazy vision and make it a reality. Thanks so much for everything!
– Esther Katherine