You have A New Customer! Now What?
You have a new customer! Now what?
This is not the end. It’s only the beginning. The beginning of your relationship with them. Is it not the objective to have a lifetime customer? So why do so many businesses not have a strategy for retention and advocacy?
Communication after the sale is just as important as everything you have done to turn your prospect into a customer. Continuing to engage is key. Marketers alike agree that an engaged customer is a loyal customer. In fact, an engaged customer is 5 times more likely to remain loyal and advocate for you.
Continuing to engage your customer with valuable, shareable content is an important element to continue and strengthen the relationship.